Dementia & Alzheimer's Care

Life Story & Music Based Therapy

Watch our Dementia Video

We like to talk in a straight forward way about dementia

For people living with dementia and their families, confronting their situation and seeking appropriate help can present one of life’s most emotional and challenging experiences. Orchestrating that next step comes at a difficult time with a host of conflicted feelings, complicating what is already a difficult task. Often compounded by a sense of urgency due to a deterioration in the person with dementia resulting in a breakdown in care at home, families at this time face a host of possible options.

The process of choosing the right care home marks the beginning of a huge transition for not only the person with dementia but also members of their family, some of who have held a key role in providing care for their loved one at home. It may be necessary, but that does not make it easy. Even minor levels of deterioration can spark a sense of panic and placing someone you love in the care of someone else is a leap of faith for many. But we are here to tell you that for the vast majority of people coming in to our care, a happy and meaningful life is what they can expect.

Families quite naturally want to make the absolute best decisions when choosing a care home, to make sure that their relative can enjoy the very best quality of life whilst receiving the care and support that they now need. We know how important it is to support families during this often difficult time so that they can remain as involved as they want to be, whilst coming to terms with the next stage of their loved ones life.

As an organisation we have championed the work of Dementia Friends, a national charity dedicated to helping people understand and address issues surrounding dementia care. Many Avery care homes have staff who are trained as Dementia Friends Champions, and who run awareness sessions for the families and friends of our residents. These champions have already created over 1,000 new dementia friends, and hope to create many more.

The current restrictions mean we cannot currently offer these valuable face-to-face sessions, but until we can, you can become a dementia friend through this on-line video and completing your details at


Introducing Our ReConnect Approach to Dementia Care

Read More About Our ReConnect Programme

Our ReConnect Programme is an overarching philosophy of care for residents living with dementia of all types. It is a commitment to serve the needs of each and every individual within our care and defines our approach to the care we deliver, our training and recruitment and which serves as a tool to allow us to measure our performance in helping each and every one of our residents to live well and with purpose. Read more about our ReConnect programme and its use of life stories and music therapy here.

avery's dementia programme

We cannot take away that fact that it is difficult.

But we do understand

You need to know that Avery runs over 50 care homes that are supporting people with and without dementia to live well and purposeful lives and that we have been doing this for many years. You should also know that our approach is guided by rigorous academic thinking and the latest research from our working relationship with Leeds Beckett University. In all our homes we can guide you to the latest, most person-centered dementia care, and to show you what living well with dementia looks like.

You also need to know that there is a realistic vision within your reach, of life in a care home with a positive, forward-looking team, who appreciate the challenges ahead and approach it with energy, conviction and creativity.


We can show you what living WELL with dementia actually means….

At Avery, we are passionate about the way that we support all of our residents and their families, including those living with dementia to live well every day using an integrated, forward-thinking approach to everything that we do.

Because everyone is so different, we want to take the time in person to show you what that could mean for you. The information available on our website is not going to answer all your questions. Instead, it is designed to introduce you to some of the key things to consider when looking at the next steps for a live-in lifestyle that includes being supported with dementia.

We hope to give you an introduction to our philosophy and approach to supporting all of our residents, with and without dementia and their families to be part of the life and community of an Avery Care Home We want to encourage you to take the first steps in achieving the sense of clarity, assurance and relief that you need, by getting in touch with us.

In Avery, you have found an organisation that you can move forward with, as a family, as an individual, and in a relationship with us.


Our Head of Dementia Care, Jo Crossland has been central to the development of this approach. You can read a bit more about Jo’s background and her commitment and dedication to delivering the best, most up to date in dementia care. Read about Jo’s lifelong dedication to her subject matter…

Jo-Crossland Head of Dementia Care