Built on Care.
Led by Experience.

Founded in 2005 by John Strowbridge and Ian Matthews, Avery was created with a simple purpose: to deliver exceptional care with kindness, dignity, and warmth. Today, under the leadership of CEO Jeremy Richardson, we’re writing a new chapter, one focused on listening, learning and leading with purpose.

We’ve reshaped the way we work so that our care homes and the people within them remain at the centre of every decision. Our Home Managers and frontline teams are empowered to shape the direction of their services — because the best ideas often come from those closest to the people we support.

A Culture That Cares

We believe that how we care is just as important as what we do. That’s why we’ve built a culture around five core values:

Caring

Caring

Putting people first, always.

Supportive

Supportive

Creating a safe space to
grow and belong.

Honest

Honest

Being open, transparent,
and real.

Respectful

Respectful

Treating everyone with dignity and kindness.

Accountable

Accountable

Doing what we say we’ll do and owning it when we don’t.

Growing with Purpose

Growing with Purpose

As Avery grows, our focus on quality, consistency, and care remains. Every new home we open, every innovation we adopt, and every team member we welcome is part of a wider commitment: to create places people are proud to live in and proud to work for. We’re also passionate about making a difference beyond our own homes and supporting local communities.

Feel at Home with Avery

Feel at Home with Avery

Choosing a care home is a big decision. That’s why we invite every family to experience the warmth, professionalism, and sense of community that defines Avery. Whether you're looking for short-term respite, specialist care, or a new place to call home, we’re here to help, ready to listen, support, and put the kettle on.

Making Every Day Matter

Whether it’s a shared laugh at lunch, a hand to hold during a tough moment, or the joy of rediscovering an old passion — we believe life in an Avery home should be meaningful, fulfilling, and full of connection.

We’re proud of our hospitality-led approach, which blends thoughtful care with lifestyle, wellbeing, and a strong sense of community. Every resident is unique — and so is every day.

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Ready To Take Your Next Step?

Looking For Your New Career?

If you are looking to start your career in care, please visit our careers page to view our current vacancies and how to apply.