About Us
Our Journey
Meet Our Founders and CEO
Founded in 2005 by John Strowbridge and Ian Matthews, who collectively bring over 50 years of experience, Avery is led by Chief Executive Officer Lorna Rose. Lorna remarks, “I feel privileged to lead our fantastic team. Having worked in the care sector for over 25 years, seeing how close and committed our staff are, is a joy.”
Exciting Partnerships for a Bright Future
In 2022, we announced a strategic partnership with Reuben Brothers while continuing our ongoing relationship with Welltower. Our journey with Welltower began in 2013 with a handful of properties and has grown to 65 homes today. With Reuben Brothers joining us, we are excited about the future and the excellent growth prospects that lie ahead, enhancing the experiences of both residents and employees.
David Jr. Reuben highlighted this milestone: “This transaction further cements our long-term commitment in the senior living care and lifestyle sector – with a clear focus on providing exceptional levels of care and customer service.” Despite recent challenges in the sector, we remain committed to operating with the same teams, board of directors, and values, ensuring business as usual and a bright future ahead.
Avery Collection: Growing Our Family
In a significant move that underscores our growth and future prospects, we launched Avery Collection on 1st June 2023. This expansion added 29 top-tier care homes in the UK to our portfolio, bringing the total to 99 homes and positioning us as the 5th largest care provider in the UK. The new homes, strategically located in critical areas such as London, the home counties, and the South-East of England, share our unwavering commitment to exceptional care and resident well-being. Lorna remarks, “We are thrilled to welcome our new residents, their families, General Managers, and their skilled teams. The superb standards of care and lifestyle will continue and grow under the new Avery Collection brand.”
Delivering Exceptional Care and Experiences
Leading the Way in Senior Living
At Avery Healthcare, one of the leading care providers in the UK’s senior living sector, we take pride in managing over 100 care homes and four independent living retirement villages under the Hawthorns brand. With nearly 7,000 residents and over 10,000 dedicated and knowledgeable staff, we consistently set the standard for quality and innovation in the industry. Our care homes stand out with unique features that reassure prospective residents, current residents, their loved ones, and our stakeholders, affirming our unwavering commitment to exceptional care and resident well-being.
Excellence in Every Detail
Our longstanding reputation for excellence is evident in our innovative care home designs and richly furnished interiors, which attract global investment and admiration from other care providers. We are committed to delivering high-quality, imaginative, and luxurious living spaces that enhance the private market.
Creating Meaningful Lives Together
Making Everyday Special
In addition to our luxurious buildings and professional staff, we emphasise all aspects of retirement living and care to ensure residents lead fulfilled everyday lives. Each care home features restaurant-quality dining rooms on each floor with uniformed staff providing table service. Our professionally trained chefs prepare meals in commercial-standard kitchens, ensuring excellence during these critical social times.
Holistic Well-Being Programs
At Avery, resident well-being is not just a priority; it’s a commitment. We offer a comprehensive program that addresses residents’ physical, psychological, social, and nutritional needs. Our homes have a vibrant schedule of indoor and outdoor recreational activities, including regular outings to local attractions. We also foster community connections by partnering with local schools, colleges, social groups, and associations like the Alzheimer’s Society, Dementia Friends, and Attend. This unwavering commitment to resident well-being should instil a sense of security and confidence in our stakeholders.