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“Rewarding and Inspiring”: Government Launches Adult Social Care Recruitment Campaign

On 3rd November, the government launched the Adult Social Care Recruitment Campaign, where people across England will be encouraged to pursue a career in care.

Labelled ‘Made with Care’, the recruitment campaign will run across broadcast and social media from November 2021 to March 2022, inspiring people to join a ‘workforce dedicated to helping others and build a career that helps people live happy, healthy lives’.

This launch follows the announcement of £5.4 billion of additional funding to reform social care over the next three years, including £500 million to support training and career development for the workforce.

With almost half a million extra job opportunities in adult social care expected by 2035 and more than 105,000 vacancies needing to be filled, the ‘Made with Care’ campaign aims to encourage people to apply for exciting and rewarding roles across the country.

As Sajid Javid puts it, “Care workers have done a phenomenal job throughout the pandemic, in difficult circumstances, and I thank them for all they have done.” Avery care homes are known for providing the very best in care for their residents and wholeheartedly supports the government awareness campaign.

Avery’s Head of Marketing and Recruitment, Jo Wright commented, “Working in care is gaining interest from many different people who might not have considered it before the pandemic.  It’s time for a spotlight to be aimed at social care recruitment so we can show just how rewarding the job can be and how a lifelong career can be made.

If you are interested in a career in care where you can make a valuable contribution to the well-being of others, please visit our careers page.


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