Company News

“Rewarding and Inspiring”: Government Launches Adult Social Care Recruitment Campaign

On 3rd November, the government launched the Adult Social Care Recruitment Campaign, where people across England will be encouraged to pursue a career in care.

Labelled ‘Made with Care’, the recruitment campaign will run across broadcast and social media from November 2021 to March 2022, inspiring people to join a ‘workforce dedicated to helping others and build a career that helps people live happy, healthy lives’.

This launch follows the announcement of £5.4 billion of additional funding to reform social care over the next three years, including £500 million to support training and career development for the workforce.

With almost half a million extra job opportunities in adult social care expected by 2035 and more than 105,000 vacancies needing to be filled, the ‘Made with Care’ campaign aims to encourage people to apply for exciting and rewarding roles across the country.

As Sajid Javid puts it, “Care workers have done a phenomenal job throughout the pandemic, in difficult circumstances, and I thank them for all they have done.” Avery care homes are known for providing the very best in care for their residents and wholeheartedly supports the government awareness campaign.

Avery’s Head of Marketing and Recruitment, Jo Wright commented, “Working in care is gaining interest from many different people who might not have considered it before the pandemic.  It’s time for a spotlight to be aimed at social care recruitment so we can show just how rewarding the job can be and how a lifelong career can be made.

If you are interested in a career in care where you can make a valuable contribution to the well-being of others, please visit our careers page.

Related stories

Tea at the Palace

Linda Simpson, Home Manager at Birchwood Grange Care Home in Harrow, was delighted to be invited to one of the...

Read More

Dementia Action Week 2022: Dementia Podcasts UK – Avery

To mark day six of Dementia Action Week 2022, we’re putting the spotlight on our free five-episode series of podcasts...

Read More

Dementia Action Week 2022: SENSES Tool – Avery

As part of Dementia Action Week 2022, we’re introducing the Avery SENSES tool, a framework which has been created to...

Read More

Dementia Action Week 2022: Dementia Seminar – Avery

If you couldn’t attend our first online dementia seminar to mark Dementia Action Week 2022, don’t worry. There’s another chance...

Read More

Dementia Action Week 2022: Our Dementia Team – Avery

We couldn’t go through Dementia Action Week 2022 without mentioning the incredible team behind Avery’s dementia care. Jo Crossland, our...

Read More

Dementia Action Week 2022: Cutlery-free Dining – Avery

For Dementia Action Week Day 3, we’re recognising and highlighting the importance of treating people living with dementia with dignity and respect...

Read More

Dementia Action Week 2022: Dementia Webinar – Avery

We’re here to tell you it’s not too late to sign-up for our free dementia webinar. As part of our...

Read More

Dementia Action Week 2022: Free Dementia Guide – Avery

Dementia Action Week 2022 – Our Free Downloadable Dementia Guide Across Dementia Action Week 2022, we’re going to be raising...

Read More

Raising Awareness in Dementia Action Week 2022 – Avery

Following the success of last year’s events, we’re preparing for Dementia Action Week 2022. Throughout the week we’ll be running...

Read More

Ron the Builder

Moving into a care home doesn’t mean leaving your life and hobbies behind. Residents are always encouraged to participate in...

Read More