Angus Matthew digital marketing Avery Healthcare
Company News

We Gratefully Receive the Accolades of Our Peers!

A few years ago when Avery Healthcare developed its new web presence, we wanted it to be a demonstration of the values that the company upholds and we also wanted it to showcase the best of the sometimes frankly remarkable content that is generated within our homes by our Well-Being Coordinators. We like to think we achieved that outcome and so it was nice to be recognised independently by Stacey Jackson, a senior communications professional with an NHS background, who independently praised our site for its authenticity and credibility,

“After visiting the site I was left with the impression that, in later life, I would be very happy to stay in an Avery home, and there can be no higher praise than that.”

We have spent many years perfecting how we gather, refine and utilise the best of this abundant photography and video content, the sort of content that is appreciated by relatives the world over, who like to see what we are doing on a daily basis and who want to show their support for loved ones. Our staff also have a role to play here and like to share ideas and celebrate their good work with families across social channels, who wouldn’t if they were proud of the work they do? We felt that if our approach didn’t communicate this clearly then we were doing ourselves an injustice.

As an established care company, we wanted to show that we looked beyond great care, because we are also in the business of building vibrant communities and fostering relationships between groups of people. So getting people to join in meant communicating in a timely way, with honesty and compassion, whilst celebrating our residents lives at every possible opportunity. It’s also why we have started to collate residents life stories, a project that our residents are enthusiastic supporters off and which shows how story telling and shared reflection is an important part of home life.

Our virtual outreach through social channels is popular beyond measure, especially with our family members some of whom cannot visit as often as they would like. Our events are well supported because we promote them well within our communities and our staff enjoy the appreciation and goodwill that flows from our on-line channels.

Our Facebook pages can be accessed here

Stacey’s article can be read here

 

residents have fun

Avery Healthcare dancing with instructor

care home residents Watching fireworks

fun with children at our care homes

 

 

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