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Avery Healthcare Launches 29 New Care Homes Branded Avery Collection

Avery Healthcare Group is delighted to add some of the best care homes in the UK to its already rapidly expanding portfolio, increasing its luxury care services provision in key geographical locations within London, the home counties, and the South-East of England.

The group commenced management of 29 further homes on 1st June 2023, increasing its portfolio to 99 and placing them as the 5th largest care provider in the UK.

Since its founding in 2005, the Avery team has always aimed to provide exceptional care with residents’ experience and well-being at the centre. The 29 new homes share these same values, and the group is delighted to welcome them to become part of the new luxury brand, Avery Collection, which will envelop the very best in senior living care and lifestyle with exceptional levels of customer service.

Lorna Rose, CEO of Avery Healthcare, said, “We are thrilled to welcome our new residents, their families, General Managers, and their skilled teams. The superb standards of care and lifestyle will continue and grow under the new Avery Collection brand. We have received a fantastic welcome from the new homes, and we will work together to continue to grow and succeed as a team as we move into this exciting new chapter together.”

In early 2022, Reuben Brothers announced a long-term strategic partnership with Welltower, and as part of the transaction, RB acquired a majority stake in Avery Healthcare.

David Jr. Reuben said, “This is a milestone transaction which increases our presence in the UK care home sector to over 7500 beds across the country. The transaction further cements our long-term commitment in the senior living care and lifestyle sector – with a clear focus on providing exceptional levels of care and customer service.”

The Avery, Welltower, and Reuben Brothers partnership has a bright future ahead, and the now increased size of the business reflects that strong confidence in the Avery brand and the quality of care it delivers.