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Company News

Avery Celebrates Playlist for Life!

When Avery first piloted Playlist for Life (PfL) in 2018, we could never have imagined how powerful and life-changing it could be for those residents living with dementia, and how seamlessly it would integrate into our sector-leading ReConnect® Programme approach to dementia care. It was a delight to see our teams enthused straightaway in embracing this very individual way of caring for residents.

Staff from Avery homes that piloted the programme recently gathered together for a celebration event at our Nottingham care community, accompanied by members of Avery’s leadership team and representatives from Playlist for Life. To a packed audience that also included the Mayor of Broxtowe in Nottingham, Councillor Michael Brown, each home shared powerful and emotional stories of how Playlist for Life has made a difference to their residents. Following the presentations, each of the teams proudly received their certification plaques.

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Sharon Winfield, Avery’s Chief Operating Officer, was present at the event. She said “Heather Perkins, our Dementia Support Advisor has achieved amazing outcomes following her training of the first five Avery homes with this initiative. The homes were so grateful for the support she has given to implement and embed the programme. The home presenters were fantastic and demonstrated real passion in the benefits it brings to their residents. Even I shed a few tears listening to the case studies.”

Joanne Elliot, Avery Operations Manager North said, “What a powerful, wonderful and emotional journey we were taken on. The joy in the resident’s faces and the pleasure, comfort and memories made for the relatives was truly priceless. Those that presented were fabulous, and all five home managers, along with myself, are incredibly proud of their teams.”

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Paula Bain, Business Manager at Playlist for Life, also attended the celebration. “We’d like to congratulate the team at Avery Healthcare for this incredible achievement, and thank them for their hard work and dedication in embedding playlists into their day-to-day care for people living with dementia. The whole team have fully embraced what we set out to achieve with our training, and the impact of their commitment has been evident in the results on both residents and staff. By integrating playlists on a large scale throughout the organisation, Avery is bringing the power of music to more people who can benefit from their own personalised playlist. A huge thanks and well done to everyone involved.”

Article by Angela Bailey, Marketing Manager.