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Company News

Avery’s Beach Party Success Raises over £5,000!

Throughout the year we have supported various charities across our Avery homes, from the larger organisations such as the Alzheimer’s Society and Macmillan, to smaller local charities. On August 5th, our homes once again welcomed in family, friends and the local community to help raise money for the Care Workers Charity (CWC), raising an amazing £5,250!

The Care Workers Charity is known as ‘A Rainy-Day Fund For Everyday Heroes’ and they support current, former and retired workers in a time of need. There are nearly 2 million care workers in the UK working hard to provide high levels of care to those in society who need that extra level of care in their later years. These everyday care heroes work exceptionally hard during their day or night shifts, need to be physically and mentally alert and give 100% to the residents they care for. As a result, it’s all too easy for illness, or other unforeseen circumstances, to push them beyond their financial limits, so the Charity gives a little bit of care back.

This August saw our first themed event roll out across the Avery Homes. With the orange CWC Logo, Avery decided to focus the event on a summer beach party to bring a little sunshine throughout the UK. Together with the CWC, we sent out fun activity packs to each home, consisting of seaside puzzles and quizzes, badges to purchase, bunting and thirst quenching refreshment recipes for mocktails including a fabulous ‘Cheeky With a Cherry’ cocktail.

Each home had such fun as they fundraised in their best Hawaiian shirts, putting on a huge range of activities which included building sand castles, Hook- a- Duck, Coconut Shy, Treasure Hunts and foot dips in the paddling pool. We saw some great selfie pictures with palm tree backdrops and funky sunglasses; we even witnessed a visiting therapy dog donning an exquisite flowery Lei! The food was fabulous, with BBQs, chip cones, candy floss and ice-creams, and we were thrilled that everyone had such fun in participating.

A special mention goes to Dukes Court Care Home in Wellingborough, who raised a fantastic £520 for the Care Worker’s Charity at their Beach Party. The home organised a visit from some rather unusual animals (including meerkats, a silver fox, lizards and rabbits), a treasure hunt, cream teas, tasty summer snacks and one talented staff member designed their own cake!

A huge thank you goes out to all the Avery homes and the local communities for supporting such a good cause. It was great to see each home’s personality shine through their different ideas and activities – we definitely felt like we were by the sea!


Alex Ramamurthy, Care Workers Charity CEO stated,

“The Beach Parties held across the Avery Healthcare homes looked such fun, and were very well organised by the homes. We thoroughly enjoyed working with Avery to design the beach themed activities pack, and were thrilled to hear that £5,250 was raised on the day.

“These funds will allow us to help more care workers across the UK who find themselves in a crisis and need support. Partnerships like the one between Avery Healthcare and the CWC are crucial to raise awareness of the cause, raise the necessary funds to allow us to continue our work, and develop further services for care staff.”

Here is Alex receiving the cheque on behalf of the Care Workers Charity from Mark Danis, our Commercial Director at Avery.

We have also recently raised over £6,500 from our Macmillan Coffee Morning across all our homes, as well as over £5,000 for two charities from our July events. Avery would like to thank everyone for getting involved in these events. We couldn’t achieve so much for these worthy charities without your continued support and donations.

Our next big event is our Armistice Day on Saturday 11th November, where we are joining together in remembrance and honouring the Two Minute Silence as we fundraise for the Royal British Legion. More detail can be found on our individual care home Facebook pages – we hope to see you there!