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Values & Behaviours Framework
A Culture First Approach
Our vision is to provide outstanding care to the residents living in our homes, and our values set out how we do this.

At Avery we firmly believe our Architectural Culture defines us as a company, this culture is influenced by the ideas, values, beliefs, activities, relationships we form as a team and enables us together to fulfil our vision.
Our values framework has been created to enable us to effectively recruit and retain staff whose own values and behaviours will align to that of our organisational culture. It describes our values, and associated behaviours that we firmly believe are integral to us in providing a high standard of quality, personalised and effective care to our residents.
Our values underpin everything we do at Avery. For us, it all starts with recruitment and then continues through with your continuous personal development with regular meetings and supervision, and ongoing learning and development. We have career pathways to support you in your chosen role and to assist with meeting your own career goals.

Caring | CQC KLOE |
We will treat our residents and each other with dignity and respect regardless of their culture, religion, age, race, sexual orientation or disability | Caring |
We are fully committed to both providing and supporting staff to deliver care with kindness to our residents | Caring |
We will always go the extra mile for our residents and our team | Caring, Well Led |
We will accept and respect people’s individuality and encourage them to grow | Caring |
Innovative | CQC KLOE |
We are always seeking creative ways to improve and enhance care delivery to our residents | Safe, responsive, effective |
We are committed to exploring new technology that can further enhance the care we deliver | Safe, effective |
Honest | CQC KLOE |
We will be putting our residents at the heart of everything we do. | Caring, Responsive |
We will give people who need care and support our full attention | Caring, effective |
We will work openly and honestly as part of an effective team that is not afraid to admit when mistakes have been made | Well-led, safe |
We are professional, and we act with integrity at all times | Well-led, effective |
Supportive | CQC KLOE |
We will empower, encourage and enable our residents who need care and support to continue to do things for themselves and to make their own decisions | Caring, responsive |
We will commit to working with and supporting each other as part of a team | Effective |
We will communicate effectively with others, using detailed and appropriate communication, including handover tools, training and meetings | Well-led, effective, safe |
We will understand and respect other people’s priorities and see how we can help them | Responsive |
Credible | CQC KLOE |
We will contribute to delivering person-centered care, putting the service user or customer at the heart of everything they do and helping them when they need it | Responsive, effective |
We are fully committed to ensuring all residents, and members of staff are treated fairly, feel they belong and are supported to participate in all opportunities that they wish, either inside the home or the wider community | Well-led, effective, responsive |
We will give people who need care and support our full attention | Caring |
“We are fully committed to providing and supporting staff to deliver outstanding care to our residents”
Your experience of what it is like to work here is really important to us, we know that staff engagement has a positive impact on our residents’ Happy staff = Happy residents and every year we ask you to take time out, have a cuppa and tell us about your place of work, this feedback is important as it helps us to continually grow.

Values Framework